Craig Alexander has competed all over the World as a professional triathlete since 1995. This consistently requires a very high degree of performance focus. Having been fortunate to have a long history of success, Craig’s role has now evolved to more of a promotional and product R and D focus. He is a brand ambassador for Ikor Laboratory’s, Koda Nutrition, TRR Pro Advanced Collagen, HotShot, Argon18, Shimano, Trimtex, Sailfish, Newton Running, Fizik, Compressport and JetBlack.